October 26th, 2009 at 12:18pm | Author: Michael Worthington
Last week at the 2009 Amenity Community Marketing Summit in Hilton Head, SC, I had the opportunity to present a session related to bringing control and harmony to your online marketing efforts. There’s no doubt that the channels are growing by the minute and it often seems like chaos reigns. However, there are opportunities (many of them free) to intercept your target prospect and capture their attention.
For those of you that didn’t attend ACMS, here is a link to my presentation from the event. I believe there are strategies and information you’ll find valuable.
Download ACMS Presentation (PDF – 3.5MB)
September 10th, 2009 at 9:28am | Author: Deven Spear
I am at 34,000 feet above sea level traveling at 414 knots (according to live /www.flightstats.com/). Yes I have successfully entered the realm of InFlight WiFi – and it’s kinda strange!
At the midpoint of my RDU to DFW flight I thought I could complete a customer proposal with some information from my office PC. With a quick connection to our VPN and Remote Connection to my office Dell, I am sifting through my desktop files while somewhere above the clouds over Tennessee. And at broadband speed!
This shouldn’t come as a big surprise for a veteran tech savvy traveler like me (remember 9,600 baud?) but I have to admit… the world just got much smaller!
Good-bye InFlight Entertainment 
August 23rd, 2009 at 1:36pm | Author: Michael Worthington
It seems like everyone is searching for ways to make social media relevant in real estate marketing. If you’ve felt the pressure recently to build a Facebook page for your community or set up a Twitter account, you know what I mean. The real challenge is to integrate these new ways to communicate into a solid strategy that plants the seeds for future sales growth.
It all starts by determining what you’re trying to attain with the technology. Is lead generation the sole focus? Do you plan to use social marketing to stay connected with your current owners? Are you looking to broadcast special offers as quickly as possible? All of the above?
BrightDoor customer Hampton Lake has a robust Facebook presence.
As a primer to the potential of social marketing, I’ve compiled the following links to help as you build your plan. Although these articles aren’t necessarily real estate focused, they do provide some good background information on social media marketing, tips and best practices.
Once you’re off and running, like any other marketing initative, analyze the results and makes any necessary adjustments. In the digital age, change is just a few keystrokes away.
August 23rd, 2009 at 1:13pm | Author: Deven Spear
August 21st, 2009 at 2:24pm | Author: Deven Spear
