BrightDoor recently conducted a brief industry profile of colleagues and customers, polling them on topics such as the most effective lead generation initiatives, the best inbound lead sources, and greatest organizational challenges. In many cases, we weren’t surprised by the feedback. However, there were some trends that we wouldn’t have anticipated. Our 2009 Online Market Survey [...]

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A major topic of our upcoming BrightDoor INSIGHT event in Charlotte, NC (May 21st – Register Today!) involves search engine optimization and it’s vital role in improving your online lead generation. So many of our customers invest major dollars in the development of beautiful, interactive web experiences. However, without a strong plan for optimizing the [...]

Read the rest of Search Engine Optimization – The Art of Keywords

There is an interesting trend developing in real estate – buyers are getting younger while sales agents are getting older. As this continues, builders and developers are discovering that technology can be a key tool in appealing to this new generation of home buyer. Lauren Baier Kim of the Wall Street Journal (RealEstateJournal.com) explores this [...]

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I found myself caught up in The Masters this weekend – glued to all the media outlets (mobile, Web and HD broadcast). I’ve watched the sacred tournament for as long as I can remember but this year something was noticeably different about the viewer’s experience. Most of us will never get a chance to set [...]

Read the rest of The Masters – Tradition and Tech

Many years ago Michael (BrightDoor Co-Founder) and me used the term “Digital Bread” when we talked about content and media for our dot com clients. The metaphor is obviously based on how quickly the relevance of material can go “stale”. The same rules apply for our real estate customers today. Most everyone sees the value [...]

Read the rest of (Visual) Content is King