Last week at the 2009 Amenity Community Marketing Summit in Hilton Head, SC, I had the opportunity to present a session related to bringing control and harmony to your online marketing efforts. There’s no doubt that the channels are growing by the minute and it often seems like chaos reigns. However, there are opportunities (many [...]
Read the rest of Unifying your online marketing initatives
It seems like everyone is searching for ways to make social media relevant in real estate marketing. If you’ve felt the pressure recently to build a Facebook page for your community or set up a Twitter account, you know what I mean. The real challenge is to integrate these new ways to communicate into a [...]
Read the rest of Getting started with social marketing
As developers and builders consider their sales and marketing options with the recovery underway, there are many factors in play. Do you invest in new branding inititives with a marketing agency? What’s the right social marketing strategy? How can I effectively use my public website to generate qualified leads? Is print dead?
All good questions. [...]
Read the rest of Content is king. Take control.
BrightDoor recently conducted a brief industry profile of colleagues and customers, polling them on topics such as the most effective lead generation initiatives, the best inbound lead sources, and greatest organizational challenges. In many cases, we weren’t surprised by the feedback. However, there were some trends that we wouldn’t have anticipated. Our 2009 Online Market Survey [...]
Read the rest of Sound off! What’s your plan for 2009?
A major topic of our upcoming BrightDoor INSIGHT event in Charlotte, NC (May 21st – Register Today!) involves search engine optimization and it’s vital role in improving your online lead generation. So many of our customers invest major dollars in the development of beautiful, interactive web experiences. However, without a strong plan for optimizing the [...]
Read the rest of Search Engine Optimization – The Art of Keywords
