Remember the hype? There was plenty of it. When Apple released the first iPad a little more than a year ago I was skeptical of how this new toy would change the world. Even though I have been an enthusiastic user (evangelist) of Apple Computer since 1986, I assumed this was another consumer oriented product.  [...]

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While Customer Relationship Management (CRM) is a fairly generic concept of information capture for customer service, every industry implements it in a way tailored to their unique needs. However, commercial and residential real estate hasn’t unlocked the code on leveraging CRM in a way that provides buyers and sellers a common platform for exchanging sales [...]

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One of the key concerns that every real estate developer is battling in today’s market reality is optimizing the effectiveness of their sales teams. Although the current climate is challenging and everyone looks forward to better days ahead, the fact is that a focus on better tools and process should be a factor in any [...]

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Greetings BrightBase Web Service API Users: This update includes a description of the BrightBase Web Services API changes that we plan in our upcoming release, planned for Wednesday, May 7, 2008, at 11:59pm ET pending certification by our Quality Assurance group. This update summarizes enhancements to that release only. If you are not the implementer [...]

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