Interactive CRM gets real (estate)

While Customer Relationship Management (CRM) is a fairly generic concept of information capture for customer service, every industry implements it in a way tailored to their unique needs. However, commercial and residential real estate hasn’t unlocked the code on leveraging CRM in a way that provides buyers and sellers a common platform for exchanging sales [...]

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Sales Efficiency 2.0

One of the key concerns that every real estate developer is battling in today’s market reality is optimizing the effectiveness of their sales teams. Although the current climate is challenging and everyone looks forward to better days ahead, the fact is that a focus on better tools and process should be a factor in any [...]

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BrightBase Web Services API May Update

Greetings BrightBase Web Service API Users:
This update includes a description of the BrightBase Web Services API changes that we plan in our upcoming release, planned for Wednesday, May 7, 2008, at 11:59pm ET pending certification by our Quality Assurance group. This update summarizes enhancements to that release only. If you are not the implementer of [...]

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