Last week at the 2009 Amenity Community Marketing Summit in Hilton Head, SC, I had the opportunity to present a session related to bringing control and harmony to your online marketing efforts. There’s no doubt that the channels are growing by the minute and it often seems like chaos reigns. However, there are opportunities (many [...]

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It seems like everyone is searching for ways to make social media relevant in real estate marketing. If you’ve felt the pressure recently to build a Facebook page for your community or set up a Twitter account, you know what I mean. The real challenge is to integrate these new ways to communicate into a [...]

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As part of our continued effort to better understand the real estate environment and share knowledge during these challenging times, we asked a group of trusted advisors, industry leaders and overall smart real estate folks to share their observations about what’s happening in the marketplace.
There are some notable changes from Q1:

Lack of management experience is [...]

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As developers and builders consider their sales and marketing options with the recovery underway, there are many factors in play. Do you invest in new branding inititives with a marketing agency? What’s the right social marketing strategy? How can I effectively use my public website to generate qualified leads? Is print dead?
All good questions. [...]

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I met Jon Gordon at the ACES conference in February this year and he has “attitude” figured out! Here’s a new list of Gordon’s advice on how to come out ahead in this tough market.

Tell yourself a positive story. Life is a story. The story we tell ourselves and the role we play in that story [...]

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