Sales Efficiency 2.0

One of the key concerns that every real estate developer is battling in today’s market reality is optimizing the effectiveness of their sales teams. Although the current climate is challenging and everyone looks forward to better days ahead, the fact is that a focus on better tools and process should be a factor in any […]

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Real Estate Connect ‘08 - San Francisco

I just ended three days at this year’s Real Estate Connect show in San Francisco.
This is my third year at Connect and it’s impressive how much the event has grown and how the audience is evolving. The Inman News crowd is mainly rooted in general brokerage real estate but they continue to tap into high tech […]

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Viva La Touchscreen!

Navigating through the sea of audio visual delights on display at this year’s Infocomm 2008 trade show in Las Vegas, a few undeniable trends are emerging. The first is that the transition from analog signage to digital displays is well under way, driven by solutions ranging from corporate communications to retail and every possible application […]

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Search Engine Optimization - The Art of Keywords

A major topic of our upcoming BrightDoor INSIGHT event in Charlotte, NC (May 21st - Register Today!) involves search engine optimization and it’s vital role in improving your online lead generation. So many of our customers invest major dollars in the development of beautiful, interactive web experiences. However, without a strong plan for optimizing the […]

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The Generation Gap

There is an interesting trend developing in real estate - buyers are getting younger while sales agents are getting older. As this continues, builders and developers are discovering that technology can be a key tool in appealing to this new generation of home buyer. Lauren Baier Kim of the Wall Street Journal (RealEstateJournal.com) explores this […]

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