There is an interesting article in www.clickz.com this week titled: “F-Commerce, the Arrival of the Facebook Consumer“ by Janice Diner

She make the argument that Facebook commerce is a subset of social commerce and e-commerce, referring to commerce executed on or influenced by the Facebook platform. Commerce off Facebook (on other sites) is commerce that takes advantage of Facebook’s Open Graph, allowing shoppers to sign into Facebook from any online site with a PC or mobile device.

More than half our customers are seriously investing in (at least exploring) ways to leverage social media. The impact and growth cannot be ignored. According to USA Today this week, Facebook now has roughly 500 million users – 250 million of whom are on the site every day. The average user has 130 friends. Each month, people spend a total 700 billion minutes on Facebook.