ULI panelist: Peter Rummell, Diana Permar, Michael Shannon and Dr. Jim Taylor

Heres the main highlights from todays ULI Resorts and Leisure session: 

• Disproportionate impact on the wealthy
• Buyers have adopted new due diligence in all shopping categories
• Focus on needs not wants
• Can live without 5 star stuff
• Price, Price, Price
• Buyers mindset from 06-07 will never return – Sales need to talk more about “values”
• Prospects know everything about the developer and community
• All about total cost of ownership
• Have to learn what the customer really wants