Celebrating 23 years as a destination lead generation enterprise in 2009, we have every intention of surviving this condition. Reinventing the process. Launching in spring My Carolina Concierge™ a personal URL with a ton of prospect TLC, Google mapping, online videos,…all to increase market share of visitors and real estate buyers for Carolina companies.

We’re coaxing the formation of Destination Marketing Alliances in Columbia, Aiken, Wilmington…to include tourism, real estate, attractions…at the same table.

Is there business out there? Our tell-tale atop the mainsail is reporting 75-110 “registrations a week. Yes, way down from the exuberant days of 2007 where weekly counts pushed 175 a week. These families seem more serious as they complete the 26-question, Carolina Lifestyle Survey™. No more short term investors and flippers. If our 23 year record of actually moving 43% of our “registered” families continues, we will feel even better.

To me, it’s always been about the art of selling that makes a long term success for a property. Consistent beefy training, religious data entry, personalized communications. Jami is right, nothing changes here. Work harder. Slimmer yields. Lessons learned.

All the Best to our comrades around the country!

Patrick Mason, Co-Founder, Center For Carolina Living
803-782-7466

I think the next big idea is that there is no big idea. Just roll-your-sleeves-up marketing tactics. Doing nothing is not an option and overspending will get you nowhere so you really need to know who you are, who your clients are, and make a strong connection between the two. Believe it or not their are buyers out there, just not many and they aren’t cheap.

You guys always have your ear to the ground and I look forward to stopping by and seeing what people are saying here. You can read some of our stuff as on similar issues at http://hillmullikin.com/blog.

Good work guys,

Jami Mullikin