Sound off! What’s your plan for 2009?
March 6th, 2009 at 3:00pm
BrightDoor recently conducted a brief industry profile of colleagues and customers, polling them on topics such as the most effective lead generation initiatives, the best inbound lead sources, and greatest organizational challenges. In many cases, we weren’t surprised by the feedback. However, there were some trends that we wouldn’t have anticipated. Our 2009 Online Market Survey Report will be generally available on Brightdoor.com very soon.
As our friend Terry Weaver likes to say, “If none of us hold back…All of us can move forward.” In the spirit of that notion, we’d like for you to sound off on any of these real estate sales & marketing topics:
- What source of inbound leads are most effective today?
- What lead generation efforts are you investing in this year?
- What ineffective sales and marketing programs are you eliminating?
- How are you keeping your sales team(s) engaged and motivated?
- What are you doing to ensure future success?
Join the conversation. Click the “Comments” link below and let us know what you think. We’d love to hear from you.
I think this data is really timely given the turbulance in the marketplace. Every developer we talk with is urgently searching for the next great idea!
Welcome. Loved the new survey.
I think the next big idea is that there is no big idea. Just roll-your-sleeves-up marketing tactics. Doing nothing is not an option and overspending will get you nowhere so you really need to know who you are, who your clients are, and make a strong connection between the two. Believe it or not their are buyers out there, just not many and they aren’t cheap.
You guys always have your ear to the ground and I look forward to stopping by and seeing what people are saying here. You can read some of our stuff as on similar issues at http://hillmullikin.com/blog.
Good work guys,
Jami Mullikin
Relocating to Columbia, SC in 1983 to administer a $6 million lead generation real estate budget, I was reminded this morning that the national unemployment rate at the time was the same as today and interest rates were much higher. That year we closed $200 million in resort condominiums.
Celebrating 23 years as a destination lead generation enterprise in 2009, we have every intention of surviving this condition. Reinventing the process. Launching in spring My Carolina Concierge™ a personal URL with a ton of prospect TLC, Google mapping, online videos,…all to increase market share of visitors and real estate buyers for Carolina companies.
We’re coaxing the formation of Destination Marketing Alliances in Columbia, Aiken, Wilmington…to include tourism, real estate, attractions…at the same table.
Is there business out there? Our tell-tale atop the mainsail is reporting 75-110 “registrations a week. Yes, way down from the exuberant days of 2007 where weekly counts pushed 175 a week. These families seem more serious as they complete the 26-question, Carolina Lifestyle Survey™. No more short term investors and flippers. If our 23 year record of actually moving 43% of our “registered” families continues, we will feel even better.
To me, it’s always been about the art of selling that makes a long term success for a property. Consistent beefy training, religious data entry, personalized communications. Jami is right, nothing changes here. Work harder. Slimmer yields. Lessons learned.
All the Best to our comrades around the country!
Patrick Mason, Co-Founder, Center For Carolina Living
803-782-7466