While Customer Relationship Management (CRM) is a fairly generic concept of information capture for customer service, every industry implements it in a way tailored to their unique needs. However, commercial and residential real estate hasn’t unlocked the code on leveraging CRM in a way that provides buyers and sellers a common platform for exchanging sales information and building relationships while simultaneously capturing all interaction for business intelligence. This is a bold, new concept – a fusion of digital marketing, sales force automation (SFA) and CRM. BrightDoor has unlocked this code (no pun intended) just at the right time – when the industry is clamoring for cost-effective ways to attract buyers. We’ve coined our novel approach “Interactive CRM” or iCRM.

With iCRM, you can unify your sales and marketing under a common platform. Launch email marketing campaigns. Entice web visitors to register through interactive site plan exploration. Schedule community tours. Provide online follow-up through personal web portals. Track and manage the complete customer experience. All from a single Software as a Service (SaaS) platform. What makes BrightDoor’s iCRM more compelling than ever? The answer is as close as your newspaper or TV.

With the global market in crisis mode, change is undeniable. Real estate buyers will be forever transformed – using the internet as THE key method of analysis and decision-making. They’ll be scrutinizing every purchase. Why would real estate be any different? It won’t be. As a builder or developer, it is imperative that they embrace the change and seek out new tools to restore their ability to effectively market and sell their communities.

We believe BrightDoor iCRM provides a compelling and cost effective way from which to rebuild your sales and marketing approach. I encourage you to learn more at Brightdoor.com and start a conversation with us.